It’s not an academic exploration of leading research. Godin’s book is not an overview of marketing principles.
I think the best way to describe Seth Godin’s 2018 book This is Marketing is to begin by explaining what it is not. Posted on July 5, 2021, Edited Jby Ali Jakubec. The old saying is wrongwinners do quit, and quitters do win. Book Review: This Is Marketing by Seth Godin. Whether youre an intern or a CEO, this fun little book will help you figure out if youre in a Dip thats worthy of your time, effort, and talents. If you can beat the Dip to be the best, youll earn profits, glory, and long-term security. They realize that the bigger the barrier, the bigger the reward for getting past it.
What really sets superstars apart is the ability to tell the two apart. But maybe its really a Cul-de-Saca total dead end. You might be in a Dipa temporary setback that will get better if you keep pushing.
Godin shows that winners quit fast, quit often, and quit without guiltuntil they commit to beating the right Dip.Įvery new project (or job, or hobby, or company) starts out fun…then gets really hard, and not much fun at all. In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. A New York Times, USA Today, and Wall Street Journal bestseller
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